This month, brands brought the bold, the emotional, and the downright genius to our screens and streets. From crisp-shaped Easter eggs to thought-provoking environmental messages, these campaigns prove that creativity, cultural relevance, and smart timing still rule the game. Let’s dive into our favourite campaigns this April.
Just in time for Easter Sunday, Walkers gave the chocolate egg some salty competition. Their clever campaign featured a crisp shaped like an Easter egg with the caption: “For when you’ve had enough of chocolate.”
It’s cheeky, unexpected, and spot-on in terms of seasonal timing. While everyone else leaned into sweet indulgence, Walkers reminded the nation that crisps are worth celebrating too. A simple concept executed with classic British wit.
No logo. No words. No product. Just a close-up of a sleeping baby. Pampers’ latest billboard is a masterclass in emotional storytelling through visual silence.
In a world full of loud, product-led ads, Pampers chose stillness – creating an instant emotional connection that speaks volumes about what the brand stands for: care, comfort, and trust. A brave and beautiful reminder that sometimes, less really is more.
WWF took a bold leap into AI-generated advertising with The Hidden Cost campaign. Created entirely with the help of ChatGPT, the visuals featured animals concealed within everyday products: a turtle in a tin of tuna, a gorilla in a cup of coffee and more.
The message? Our daily choices are costing the planet far more than we realise. This campaign shines a light on the devastating impact of consumerism on animal habitats. It’s haunting, beautifully executed, and leaves a lasting impression. A must-see for anyone interested in purpose-driven marketing.
This one hit home – and hit hard. Sweaty Betty’s Wear the Damn Shorts campaign tackled a problem many women face – self-doubt and body confidence at the gym.
Nearly half of women have skipped a workout because they didn’t feel confident in their clothes. Sweaty Betty flips that narrative on its head with a rallying cry for self-worth, visibility, and unapologetic confidence. This campaign isn’t just smart marketing – it’s social commentary.
Summer Fridays went all in with their Jet Lag Collection – taking over LAX and JFK with a multi-touchpoint OOH campaign that included everything from billboards to… TSA bins.
Yes, the trays you put your shoes and liquids in at airport security were part of the campaign. It was unexpected, clever, and completely in tune with the travel-savvy skincare crowd. Even better? Fans spotted and shared the campaign before the brand launched it on social, giving it that all-important buzz. A seamless blend of smart placement and consumer anticipation.
From emotionally driven visuals to culture-shifting slogans and smartly placed skincare, this month proved that the best campaigns are the ones that not only make noise – but also make people feel, think, and act. Whether it was crisps, coffee, or confidence, each of these brands showed up in a way that felt fresh, timely, and totally human.
Which one was your favourite this month?
