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Rated by reflexblue – January 2025

3 February 2025

As we dive into a fresh year of creativity, January has already delivered some standout marketing campaigns. Take a look at some of the clever campaigns that have caught our eye this past month.

 

Bumble X Amelia Dimoldenberg

Bumble’s latest campaign featuring comedian and Chicken Shop Date host Amelia Dimoldenberg, is a perfect example of how humour can build connections. Known for her witty and awkward interviews, Amelia brings her signature charm to this dating app campaign, showcasing Bumble as the place to find connections that don’t take themselves too seriously.

Using Amelia’s relatable personality, Bumble cleverly targets a modern audience who values authenticity and a good laugh. It’s a refreshing reminder that dating can be fun, and Bumble continues to position itself as the go-to platform for meaningful yet lighthearted encounters.

 

MAC – “I Only Wear MAC”

Featuring a diverse lineup of celebrities, including Maura Higgins and Martha Stewart, this campaign showcases the stars wearing nothing but MAC makeup. This bold creative decision emphasises MAC’s role in empowering individuals to express their beauty through makeup alone, making it both a statement and celebration of the brand’s iconic products.

This campaign emphasises how makeup can be a form of self-expression for everyone, regardless of age or style. It’s a vibrant and empowering message that resonates with MAC’s loyal fanbase.

 

Heinz – “It Has to Be…”

Heinz continues to prove that simplicity can be incredibly effective. Their “It Has to Be” campaign features zoomed-in visuals of Heinz products paired with captions suggesting classic food pairings. For instance, an image of ketchup with the caption “It has to be fries” or a picture of their iconic tomato soup with the words “It has to be bread.”

This minimalist yet powerful approach taps into nostalgic comfort and brand loyalty. By focusing on familiar pairings, Heinz reminds consumers why their products have been pantry staples for generations.

 

Kellogg’s – The OG

Kellogg’s has also joined the trend of zoomed-in branding with their “The OG” campaign. Close-up shots of their iconic cereals celebrate the brand’s heritage and solidify their place as the original breakfast choice.

This campaign plays on nostalgia while reinforcing Kellogg’s as a timeless brand that continues to be a household favourite. It’s a smart move that falls into the current trend of visually striking simplicity.

 

McDonald’s – “Only at McDonald’s”

McDonald’s kicked off the year by celebrating the quirky rituals of its fans. One standout feature of the campaign is the “Rogue Dip,” which playfully spotlights the unconventional yet beloved act of dipping McDonald’s fries into their milkshakes. This lighthearted nod to a surprisingly popular food pairing embraces the creativity and individuality of how people enjoy their McDonald’s meals,

Would you dip your McDonald’s fries into one of their milkshakes?

 

January’s campaigns have set the bar for an exciting year in marketing, and we can’t wait to see what’s next.

Which campaign caught your eye this month? Let us know!