March has been packed with clever, creative, and downright unexpected marketing moments. From flipping traditional messaging on its head to using humour in unexpected ways, brands have been on top of their game. Here’s our roundup of the best campaigns this month.
Tesco took an eye-catching approach to their Pancake Day campaign with a simple yet genius OOH execution. Their billboard featured a list of classic pancake ingredients – but flipped upside down, just like a pancake mid-air! This playful visual twist made it impossible to ignore and reinforced the seasonal message in a fun and memorable way. A prime example of how a small creative tweak can make a big impact.
Skincare brand The Ordinary made headlines by selling eggs in New York City – not creams, not serums, just eggs. Why? Because egg prices had soared to $8, so The Ordinary stepped in to sell them for $3.37. It wasn’t a gimmick – it was a timely, values-driven move that showed the brand’s commitment to affordability and accessibility. By applying their ethos of making essentials more accessible to an entirely different product category, The Ordinary surprised people, started conversations, and proved that the best marketing doesn’t feel like marketing at all.
Puma’s “Go Wild” campaign is their biggest marketing investment to date – and it’s all about celebrating the joy of running. At the heart of the campaign is a reworked version of Afroman’s Because I Got High, flipped into a feel-good anthem capturing the exhilarating rush of a runner’s high. Instead of elite athletes, the campaign focuses on everyday runners – like a new mum jogging with her baby, someone running with their dog, or a commuter choosing trainers over traffic. While running takes centre stage, the campaign will also branch into other sports like basketball and football, reinforcing Puma’s position as a champion of all kinds of movement.
M&S has stirred up the cereal aisle with its boldest move yet: a Cornflakes box that lists just one ingredient – Corn. No sugar, no salt, no additives. Just pure, simple cereal. It’s part of their new “Only…ingredients” range, which responds directly to growing concerns over ultra-processed foods. This packaging shift doesn’t just simplify things – it challenges competitors to be more transparent. Even their Multigrain Hoops come with a pared-down ingredient list of just five. In a world of overcomplicated food labels, M&S is cutting through the noise with clarity and confidence.
Dreamies took their OOH advertising to new heights (literally) with a special build campaign that showed just how far cats will go for their favourite treats. Across London, fibreglass felines scaled walls, drainpipes, and rooftops, all trying to reach a giant pack of Dreamies on the billboard. Crafted using 3D renders based on real cat behaviours, each hand-painted model captured the single-minded determination of hungry cats everywhere. It was cheeky, creative, and a purr-fectly on-brand execution of their tagline: Cats will do anything for Dreamies.
From flipping expectations (and pancakes) to reimagining nostalgic music and making bold packaging statements, this month’s campaigns were a masterclass in creative, clever marketing. They showed that you don’t need a massive budget to make noise – just a smart idea that resonates with your audience.
Which campaign was your favourite this month? Let us know!
